Frequently Asked Questions (FAQ)

Q: Why was my auction terminated?

A: Most likely, your auction was removed from the eBay website because it displayed unauthorized reproductions of copyrighted images owned by 7FAM or because it offered for sale counterfeit merchandise featuring one of 7FAM’s trademarks. 7FAM IP Department regularly monitors the Internet, including auction sites, in order to protect its intellectual property rights. 7FAM notifies eBay of auction listings containing unauthorized uses of 7FAM’s copyrights and trademarks and auction listings reasonably believed to offer for sale counterfeit merchandise. eBay then takes the necessary action to comply with its user policies, which include removing the auction from the eBay website.

Q: Why was my auction singled out when there are other auctions on eBay that infringe 7FAMK’s intellectual property rights?

A: 7FAM works diligently to ensure that all unauthorized uses of its intellectual property are removed from the eBay website. Given the high volume of merchandise for sale on eBay, and the frequency of newly added auctions, it is difficult to identify and remove every counterfeit and unauthorized item. Failure of 7FAM IP Department to act against an infringing auction does not mean that the auction is not in violation of United States and international laws.

Q: I scanned an image of 7FAM’s merchandise from 7FAM’s website and pasted the image onto my eBay auction. Is this permissible?

A: No. Any unauthorized reproduction, display or distribution of 7FAM’s copyrighted images is illegal.

Q: If I purchased an authentic item of  7FAM merchandise, can I re-sell the item on eBay?

A: Yes. It is legal to re-sell a genuine item that you purchased, in its original, unaltered form. Nevertheless, it is impermissible to use 7FAM’s copyrighted photographs to promote the sale of the item. In addition, you cannot use 7FAM’s trademarks and logos to make your auction more appealing. You are prohibited from producing an unauthorized copy of the legitimate merchandise and offering it for sale.

Q: Can I list an item if I expressly say that it is “NOT GENUINE,” “FAKE,” or a “KNOCK OFF”?

A: No. A disclaimer regarding the authenticity of goods does not relieve a seller from liability for the manufacture, distribution and/or sale of unlicensed, counterfeit goods. Such activity is criminal and may subject you to the payment of monetary fines and imprisonment.

Q: Can I use 7FAM’s logo or other logos or properties owned by 7FAM’s to make my auction listing more appealing?

A: No. Use of these 7FAM’s logos or other intellectual properties wrongfully implies that your auction is authorized, sponsored, or approved by 7FAM, and dilutes the value of these logos in violation of state and federal trademark laws.

Q: Can I use 7FAM’s logo or other logos or properties owned by 7FAMK to create homemade products such as clothing apparel or home furnishings?

A: No. Only 7FAM and its licensees may use 7FAM’s trademarks and copyrighted material in connection with the manufacture, offer for sale, and/or sale of goods or services. Therefore, any sale and/or offer for sale of such homemade products are illegal.

Q: What if I did not realize that I was infringing 7FAMK’s intellectual property rights?

A: Lack of intent will not relieve an infringer from liability under United States copyright or trademark laws. You have a responsibility to ensure that your actions do not violate someone else’s intellectual property rights. Before commencing an eBay auction, you must take affirmative steps to ensure that your auction does not violate the rights of any copyright or trademark owner.

Q: How can I determine whether an item for sale on eBay is authentic 7FAM merchandise?

A: The only way to determine whether you are purchasing authentic 7FAM merchandise is to purchase the goods directly from an authorized 7FAM store which is able to produce release papers for the products being offered.

Q: Can 7FAM verify the authenticity claims of merchandise for sale on eBay?

A: 7FAM cannot guarantee the authenticity of any items for sale on eBay. Similarly, 7FAM cannot compensate a dissatisfied buyer who purchased counterfeit merchandise from an eBay seller who made false claims of authenticity, nor can 7FAM replace the counterfeit merchandise with genuine merchandise. If you believe that an eBay member is selling counterfeit 7FAM merchandise, you may send an email to investigations777@7forallmankind.com (note, remove the "777" in the address before sending) identifying the eBay seller ID and/or the auction number in question for 7FAM's review.

Q: How do I communicate with 7FAM’s VeRO representative?

A: Because of the amount of spam we receive (literally thousands for every one legitimate inquiry), it is best that you type in the subject line of your email “7FAM VeRO.” Doing such will ensure a quick and timely response from our representatives. Due to the amount of incoming spam, emails that do not include a subject header will not be read. Further, when replying to our email, it is necessary that you include the original thread so that we can track the issue. Emails that don’t include the thread will not be replied to, because it’s virtually impossible to maintain hundreds of email conversations without the benefit of the context that the thread supplies.

Additionally, please remember to include your eBay username in any correspondence - without this information we won't be able to answer your questions because once an auction is cancelled it is no longer viewable.

If you have further questions, please email investigations777@7forallmankind.com with your questions. (note, remove the 777 in this email address before sending - 777 is there to thwart any attempts by robots to spam this address).