NATURA: A LIMITELESS WORLD
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About me:
35yo Dedicated mom of 17 nd 13 yo boys, dedicated single
daughter, computer consultant, personal trainer, yoga and tai chi
student, poems writer, artist, e-bayer, e-seller, extremely concerned
about environmental issues, deeply involved with social issues like
human slavering, child and human sexual abuse, cancer fight and all that
relates to human and nature. Love life and nature with everything
that comes with it no matter what, love people and treat them with my
deepest amiability cos every single one of us deserve nothing but the
best. And No, this is not a fake cool image, this is ME and as a human I
also have a lot of flaws but nothing that can't be forgiven.
About
Natura
The entire world can identify with the concepts behind Natura's
mission: well-being with oneself, with others, with the environment, and with
the world as a whole.
Throughout Natura’s existence, these beliefs and
values have built the brand.
Since its creation, Natura’s mission and its
corporate culture have been based on respect for the environment, social
responsibility, and a concern for passing on a healthier planet to future
generations.
Since the late 1990s, in the context of socially
responsible management, Natura dedicated itself to the creation of a
technological platform based on sustainable use of the biodiversity of Brazil.
The result was an economically viable, socially just, and ecologically
respectful model, in association with various organizations, including raw
materials suppliers.
Commitments
Since its creation, Natura’s mission and its corporate culture have been
based on respect for the environment, social responsibility, and a
concern for passing on a healthier planet to future generations.
In 1983, at the ONU, specialists from around the world gathered to draft
the document "Our Common Future", which identified the ideal path of
growth, while acknowledging social equality and a greater respect for
nature. Out of this framework came the concept of "sustainable
development". The term means a progressive economy that does not harm
the environment.
Sustainable development is a way of managing the earth’s resources so
that those living today, as well as those who come later, will have
continued access to those resources.
Since the late 1990s, in the context of socially responsible management,
Natura dedicated itself to the creation of a technological platform
based on sustainable use of the biodiversity of Brazil. The result was
an economically viable, socially just, and ecologically respectful
model, in association with various organizations, including raw
materials suppliers.
The launch of the Ekos line in 2000 was the first product of this
effort. As the operation developed, it became increasingly evident that
a greater number of relationships would be necessary with companies and
organizations, including partnerships with universities, research
centers, non-governmental organizations, and governments.
Biodiversity
We seek to run our business based on a responsible management model,
which engenders economic growth and seeks to perpetuate the company
while taking environmental and social-impact concerns into
consideration. As a result, we dedicate all our efforts to making
strategic and practical decisions that create a sense of social
inclusion and are compatible with sustainable development. The outcome
is the sustainable use of biodiversity assets as a technological
platform, the adoption of a socio-environmental evaluation process for
suppliers, the development of packages that have lower environmental
impact, and adopting and encouraging the use of refills, among others.
Our environmental policy encompasses responsibility for future
generations. As a result, our daily reflection on productive processes
and services includes major environmental issues, such as the
sustainable use of water, gas release control, efficient use of energy,
and overall residue reduction. Along with the sustainability initiative,
we have adopted the guidelines set forth by the Agenda 21, and we
observe the Global Compact principles, of which we are signatories.
Additionally, we hold the NBR ISO 14001 and NBR ISO 9001 certifications.
Refill
In yet another innovative initiative, in 1983 Natura began to produce and sell
refills, whose average mass is almost 54% less than the mass of regular
packaging. Since that time, Natura has placed 2,200 fewer tons of packaging on
the market.
This revolutionary project resulted in a significant decrease in
the disposal of solid waste in the environment.
By producing refills instead
of regular packaging, we reduce the consumption of the planet's raw materials,
decreasing environmental impact.
But it is not just the producer who has a
role in this story.
Consumers must also have an attitude of awareness,
avoiding waste and choosing materials that can be reused.
The use of refills
is a good example of how to become an aware consumer. It’s also more economical,
because refills are generally less expensive than products in regular packaging.
Below are three steps that make a difference:
Reduce:
Refills are made from a material that is different from regular
packaging. Producing this material uses fewer raw materials, which means it
requires fewer natural resources to be manufactured and it generates less waste
after being thrown away.
Reuse:
Refills reuse a product's regular packaging. There are many
packages and materials that may be reused, thus avoiding expense and waste.
Recycle:
The plastic used in refills is recyclable and may be transformed into new
products. To do this, it is important to separate our trash at home and ensure
that it is collected properly.
Our reason for being is to create and sell
products and services that promote Bem-estar-Bem.
This concept, also known
as "well-being-well", is the harmonious, nurturing relationship with oneself and
one's body, as well as with others, with nature, and with the world.
Life is
a chain of relationships. Nothing in the universe exists alone because
everything is interdependent. We believe that it’s only by recognizing the
importance of relationships that we can achieve peace, solidarity and pleasure
in all aspects of life.
With this in mind, Natura strives to promote the
development of individuals, organizations, and society. Commitment to the truth
is the route to perfecting the quality of relationships.
The greater the
diversity, the greater the wealth and vitality of the whole world. The search
for beauty, which is the instinctive aspiration of every human being, must be
free of preconceived ideas and manipulation. Even Natura is a living organism,
as it is a dynamic set of relationships. Its value and longevity are connected
to its ability to contribute to the evolution of society and its sustainable
development.
Active
Ingredients:
 Pitanga
(Surinam Cherry)
From the Atlantic, the Surinam cherry is a tree that gives a red little fruit
making jams, spreads, preserves and juices. O chá das folhas é usado para tratar
problemas respiratórios e de garganta. The tea of the leaves is used to
treat respiratory problems and throat. Com propriedades adstringentes, o
extrato de pitanga controla a oleosidade dos cabelos. With astringent
properties, the extract of pitanga controls the oils of the hair.
 Mate-Verde
(Green Mate)
Daughter of the Atlantic, the Indians drank the tea to revive the
grass and take the feeling of hunger. Também era usado em banhos para
embelezar a pele e os cabelos. Was also used in baths to beautify the skin
and hair. Rico em taninos, o mate-verde tem grande poder de adstringência, o
que deixa a pele com uma suave sensação de frescor. Rich in tannins, the
mate-green astringency has great power, leaving the skin smooth with a
feeling of freshness. Aplicada topicamente, a erva macerada faz uma leve
esfoliação. Applied topically, the macerated herb is a mild exfoliation.
Maracujá (Passion Fruit)
Large flower climbing, the fruit comes from the Atlantic. Seu fruto
com vitaminas, sais minerais e fibras, é muito usado para doces e sucos. Its
fruit with vitamins, minerals and fiber, is much used for jams and juices.
Tem qualidades calmantes e sedativas. It has sedative and calming qualities.
O óleo de maracujá apresenta ácidos graxos, que ajudam a manter uma fina
camada de proteção sobre a pele, deixando-a macia. The oil presents maracuya
fatty acids, which help to maintain a thin layer of protection on the skin,
leaving it soft.
Marcela-do-Campo (Yellow Rosemary)
Bush the plateaus of southern and southeastern regions. De suas
flores amarelas são feitos travesseiros, que previnem alergias respiratórias.
From its yellow flowers are made pillows, to prevent respiratory allergies.
Seus chás são sedativos e indicados para problemas gástricos. His teas are
given sedatives and for gastric problems. Seu extrato possui flavonóides e
óleos essenciais que agem como antiinflamatório e anti-séptico, protegendo o
couro cabeludo. Its extract has flavonoids and essential oils that act as
anti-inflammatory and antiseptic, protecting the scalp.
 Guaraná
(Guarana)
From Amazon, its use as a medicinal plant is prior to the discovery of
Brazil. It has caffeine (vasodilator) and tannin, intestinal regulator. A
bsp;
Cupuaçu
Tree typical of the Amazon on the border with Cerrado. Seu fruto é usado em
sucos, doces e bombons. Its fruit is used in juices, sweets and chocolates.
A manteiga do caroço alivia o ardor de queimaduras. A lump of butter
relieves the burning of burns. E de suas amêndoas é feita uma pasta
semelhante àquela com que se produ
Cupuaçu
Tree typical of the Amazon on the border with errado. Seu fruto é usado em
sucos, doces e bombons. Its fruit is used in juices, sweets and chocolates.
A manteiga do caroço alivia o ardor de queimaduras. A lump of butter
relieves the burning of burns. E de suas amêndoas é feita uma pasta
semelhante àquela com que se produz o chocolate ea manteiga de cacau. And of
their kernels is similar to a folder that it makes chocolate and cocoa
butter. A manteiga de cupuaçu é um excelente hidratante, que ajuda a
recuperar a umidade da pele. The cupuaçu of butter is an excellent
moisturizer that helps restore moisture to the skin.
 Castanaha-do-Pará
(Brazil Nut)
Tree native to the Amazon, and can live one thousand years to reach 50
meters high.urce of selenium,
an
important antioxidant.
O chá da sua casca é bom para o fígado ea água do ouriço é usada no
tratamento de hepatite.
The tea from its bark is good for the liver of the hedgehog and the water is
used to treat hepatitis.
O extrato eo óleo da castanheira são usados com fins cosméticos, pois têm
propriedades emolientes, hidratantes e lubrificantes.
The extract of the nut and oil are used for cosmetic purposes because they
have properties emollients, moisturisers and lubricants.
 Camomila
(Chamomile)
Native plant of Europe, is very common in Brazil, where they naturalize./span>
Uma das ervas aromáticas mais populares do mundo, é um dos mais
representativos "chás da vovó", indicado para diminuir a tensão menstrual,
para ajudar a relaxar e dormir.
Camomila
(Chamomile)
Native plant of Europe, is very common in Brazil, where they naturalize.em produtos de beleza, principalmente
para clarear, amaciar e dar brilho aos cabelos.
It is also used throughout the world of beauty products, mainly to lighten,
soften and give shine to hair.
Rico em óleos essenciais, seu extrato é usado em diversos tipos de
cosméticos como agente anti-alérgico.
Rich in essential oils, its extract is used in various types of cosmetics
such as anti-allergic agent.
 Cacau
(Cocoa)
The cocoa comes from the Amazon but it was widely
cultivated in Bahia for three centuries./span>
Tão precioso que suas sementes
valiam como moedas, afinal, delas extraía-se, entre outras coisas, o
chocolate, bebida considerada por muitos povos como "um presente dos
d
Cacau
(Cocoa)
The cocoa comes from the Amazon but it was widely
cultivated in Bahia for three centuries. para queimaduras, peles e lábios rachados e secos.
In folk medicine is used for
burns, skin and chapped lips and dry.
Na cosmética, a manteiga de cacau
tem propriedades altamente emolientes, que hidratam corpo, rosto, lábios e
cabelos. In
cosmetics, the cocoa butter is highly emollient properties, which hydrates
body, face, lips and hair.
 Buriti
Cerrados typical palm of the buriti is often used by
men of the earth.
De suas raízes são feitos
remédios. And the flesh of your palm oil is extracted, sweets and
jams.
Rico em ácidos graxos, o óleo do
buriti tem propriedades emolientes para a pele.
Rich in fatty acids, the oil
buriti have emollient properties for skin.
 Andiroba
Amazon Large tree, reaching up to 130 meters.es are great for andiroba to repel insects.
Seu óleo tem propriedades
emolientes, o que deixa a pele macia e acetinada.
Its oil has emollient properties,
leaving the skin soft and silky.
Natura Europe Web Page Here
Natura Brazil
Translated Page Here
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