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Aveda has joined forces with top celebrities and designer Project Alabama to celebrate the Earth—in style. |
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These 100% cotton handbags designed exclusively by Project Alabama from
recycled t-shirts, have been decorated by some of the hottest celebrities around the world including Jessica Alba, Scarlett Johansson, Naomi Watts, Susan Sarandon, LeAnn Rimes, Kirsten Dunst, Avril Lavigne, the cast of Desperate Housewives, and the O.C. All proceeds go to the Natural Resources Defense Council (NRDC), an environmental organization dedicated to safeguarding the Earth's natural resources. Auction takes place June 5-15, 2006, below. The handbag itself makes its celebrity debut in over 100 different colors, styled with contrasting stitching and balsa wood handles. |
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About Aveda Aveda™, The Art and Science of Pure Flower and Plant Essences™ was founded on the belief that companies can profit without expense to people and to the environment. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume and lifestyle products. Headquartered in Minneapolis, Minnesota, Aveda is available in Aveda stores, on www.aveda.com, and in 8,000 professional hair salons and spas in 15 countries worldwide. |
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About Project Alabama Launched in 2000 by partners Natalie Chanin and Enrico Marone-Cinzano, Project Alabama is based in the small town of Florence, Alabama. Project Alabama, enables contracted artisans to produce garments from their own homes in the spirit of the traditional "quilting bee". Each item is individually numbered and signed by the artisan who stitches it. Project Alabama was recently nominated for the 2005 Fashion Design Award from New York's Cooper-Hewitt Museum and was nominated for the CFDA/Vogue Fashion Award. www.projectalabama.com |
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About the NRDC The Natural Resources Defense Council is an environmental action group with more than one million members and e-activists nationwide. Since 1970, NRDC's mission is to safeguard the Earth: its people, its plants and animals, and the natural systems on which all life depends. In recent years, NRDC has waged successful campaigns in defense of the Arctic National Wildlife Refuge, the Great Bear Rainforest, the Gray Whale's last unspoiled breeding ground and dozens of other endangered wild places. Working in cities, states and boardrooms across the country and in courts and legislatures from coast to coast, NRDC agenda is broad and solution oriented and its track record is strong. www.nrdc.org |
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