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GIA Certified Diamonds
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
For Men
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Watches
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Rings
Earrings
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Pendants
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Chains
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Crosses
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Wedding Bands
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Cufflinks
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Diamond Stud Earrings
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Bracelets
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
For Women
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Watches
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Bracelets
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Rings
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Pendants
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Necklaces
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Broach
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Wedding bands
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Engagement Rings
Exclusive Diamond Watches and Jewelry only at Avianne and Co.
Earrings
Exclusive Diamond Watches and Jewelry only at Avianne and Co.

  • We at Avianne & Co guarantee your satisfaction.
  • We try really hard to furnish accurate descriptions of the jewelry you are bidding on. We estimate weights and stone qualities based on measurements and observations.
  • The items we present have been carefully chosen; but please remember that, as with any jewelry, there may be some signs of normally occurring wear.
  • If you are not satisfied with your purchase for any reason, you may return your undamaged items for a full refund within 14 days of receipt. Please call for return authorization if this becomes necessary.



Outstanding customer service

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All diamonds come with certified apraisal
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Conflict free diamonds
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100% Satisfaction guaranteed

 


Founded in 2000, Avianne's encompasses a new era in the business of fine jewelry. With a family history in the diamond business dating back 30 years, partners and relatives Joseph Aranbayev and Izzy Aranbayev are the youngest experts in fine jewelry to take over New York City's famous Diamond District. Specializing in custom-made signature pieces, these young entrepreneurs possess the ability to create any kind of jewelry their clients may desire, from classic clean cut designs to the most contemporary and over the top pieces, all while consistently keeping the quality of each piece at the highest level. This dedication to quality and unique designs, combined with Avianne's fresh, comedic approach with their clients, sets them miles ahead of their competitors.

From an early start, these charismatic young men have had a competitive edge that is underlying in all areas of their lives. Growing up in Brooklyn, It was in Colorado that the first seeds of Avianne were planted, when they started working with Mair's (the wholesale jewelry business owned by their family) to sell pieces to individual clients they met while living out of state. It was then that the concept of Avianne's was born as they were to be the next generation to step up and take over.

The founders of Avianne's have ascended to the level of success that they've always dreamed about, while still striving to achieve more and take their business to a higher level. Their high profile clientele, which seek them out for their innovative and unique designs, includes Tom Cruise, Lindsay Lohan, Joan Collins, Jamie Foxx, Jaime Pressley, LL Cool J, Vivica A. Fox, Sean Paul, 50 Cent, Sean Combs, Jada Pinkett Smith as well as star athletes from the NFL and the NBA, and many more. Popular pieces include their custom A & Co. Watches for men and women, fantastic pendants with shapes from princess cut crosses to hearts, rose gold diamond tennis bracelets, diamond hoop earrings, and engagement rings, all with high finish, high quality and custom design. Avianne's main store is located on West 47th street in the heart of the Diamond District, with additional doors scheduled to open in the near future

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  Diamond Education

When purchasing diamonds it is always a good idea to be educated about your purchase. The Gemological Institute of America (GIA) grades diamonds according to the four Cs: cut, color, clarity and carat weight. The interplay of the four Cs determines a diamond's value. A diamond's value rises as its size, or carat weight increases likewise the value will increase or decrease dependent upon the color, clarity and cut.
Carat
- The carat weight determines how large and heavy the diamond is. Usually, the larger the stone, the more costly it is.
Clarity
- Clarity refers to the number of spots or inclusions in a diamond.
Cut
- The proper cut enhances a diamond's capacity to reflect light and makes it sparkle more. Diamonds come in all shapes and sizes. It depends on your personal preference.
Color
- Most diamonds contain slight traces of yellow or brown and the more colorless a diamond is the greater its value.
 
How are diamonds graded for color?

To grade 'whiteness' or colorlessness, most jewelers refer to GIA's professional color scale that begins with the highest rating of D for colorless, and travels down the alphabet to grade stones with traces of very faint or light yellowish or brownish color. The color scale continues all the way to Z.

diamond color

How are diamonds graded for clarity?
Diamonds are graded for clarity under 10x loupe magnification. Grades range from Flawless (diamonds which are completely free of blemishes and inclusions), to Included 3 (diamonds which possess large, heavy blemishes and inclusions that are visible to the naked eye).
  • F
    Flawless: No internal or external flaws. Extremely rare.
  • IF
    Internally Flawless: no internal flaws, but some surface flaws. Very rare.
  • VVS1-VVS2
    Very Very Slightly Included (two grades). Minute inclusions very difficult to detect under 10x magnification by a trained gemologist.
  • VS1-VS2
    Very Slightly Included (two grades). Minute inclusions seen only with difficulty under 10x magnification.
  • SI1-SI2
    Slightly Included (two grades). Minute inclusions more easily detected under 10x magnification.
    exclamation point REMEMBER: For grades F through SI, a diamond's clarity grade has an impact on the diamond's value, not on the unmagnified diamond's appearance.
  • I1-I2-I3
    Included (three grades). Inclusions visible under 10x magnification AS WELL AS to the human eye. We do not recommend buying diamonds in any of these grades.
diamonds F-IF diamonds VVS1-VVS2 diamonds VS1-VS2 diamonds SI1-SI2 diamonds I1-I2-I3

F-IF VVS1-VVS2 VS1-VS2 SI1-SI2 I1-I2-I3
  Cleaning

A regular professional cleaning is a good idea. Not only does it keep your jewelry looking its best, it also ensures that a trained professional takes a look at it at least once a year, allowing for the earliest possible detection of wear or damage. Between professional cleanings, however, there are some things you can do to keep your jewelry clean.

  Diamonds

For diamonds, use a soft-bristled non-metallic brush and a mild ammonia and water solution. Gently scrub away any grime, especially around the prongs or setting where buildup is likely. Even a clean looking diamond often has a thin layer of skin oil and will shine better after a cleaning. Avoid touching the diamond as much as possible.

  Gemstones

Cleaning gemstones is easy. Simply soak the piece in a bowl of warm, soapy water for several minutes and then use a soft, non-metallic brush to remove any grime. If you use a jewelry cleanser, make sure it is non-abrasive. Don’t use harsh chemical cleaners, and don’t clean the item in the sink too often it ends up down the drainpipe. Also keep in mind that some gemstones may have been treated or enhanced by heating, oiling, irradiation or diffusion. Heated and irradiated stones generally don’t require special care when cleaning, but diffused stones could become lighter if scrubbed too hard. Also, the oil on an emerald can be stripped away by cleaning, making the emerald change appearance. If this happens, simply bring it to your jeweler for re-oiling.

  Pearls

Pearls are beautiful. Unfortunately, the layers of nacre of which a pearl is made are very soft by jewelry standards and easily damaged. Since it is an organic compound, pearls also are easily dulled or even eaten away by chemicals and alcohol. Wash cultured pearls in very mild, soapy water and nothing else. It's also a good idea to bring your cultured pearls in for restringing every couple of years, especially if you wear them often.

  Metals

For mountings, you can use rubbing alcohol to dissolve some of the stickier grime. However, don’t use alcohol on any kind of pearl jewelry. Soap and water and a soft brush will take care of most of your cleaning needs. Make sure the brush is VERY soft when used on metal, especially gold, which can be scratched relatively easily. Use a soft cloth that won’t leave fuzz or threads behind to dry and buff your jewelry once it's cleaned.

  Ultrasonic Cleaners

Ultrasonic cleaners are machines that clean jewelry by bombarding them with sound waves. This vibration shakes off dirt, but the vibrations can also cause serious damage. The inclusions in gemstones, especially brittle stones like emeralds, can be greatly enlarged by the shaking, making the stones less attractive and even less valuable. Soft gems like pearls should never be put in an ultrasonic cleaner. Because of the risk, we recommend against using the ultrasonic cleaners now available to consumers unless your jeweler specifically says it won’t cause any damage

  Storage

Jewelry is vulnerable while it's being worn, but it can also suffer damage if it isn't stored properly. Diamond is the hardest substance on Earth. So how does a diamond get scratched? By another diamond. Diamond jewelry can also scratch softer stones as well as gold and even platinum. For this reason, it’s important to store your jewelry so the pieces don't come in contact with each other.

Wrap individual pieces in tissue or cloth or put them in separate compartments in a jewelry box. Be extra careful with pearl jewelry since it is soft and scratches more easily than gems and metals.

Often jewelry comes in a special box, bag or wrap. Keep these; they are often the best means for storing or packaging the jewelry and will provide protection from damage and dirt.

  Repairing

Avianne does not recommend that you repair your own jewelry unless you have been professionally trained to do so. Take damaged jewelry in for professional repair as soon as possible, especially if small pieces like stones or links of chain have fallen out – the longer you wait, the more likely small pieces will be lost. Your local Zales store offers a range of repair services.

Probably the best thing you can do is preventative repair. Schedule a cleaning for your jewelry every year. During the cleaning, have your jeweler check for signs of wear, such as loose stone mountings or bent clasps, and fix them before they become a serious problem. Also, if you have bracelets or necklaces that don't have safety chains or clasps, you may want to arrange for one of our jewelers to put some on. They're not expensive and they can spare you the heartbreak of losing a cherished piece.

  Wearing

Caring for your jewelry starts with proper wear. That means knowing when to put your jewelry on – and when to take it off.
Put jewelry on after applying makeup, perfume and hairspray. Also, handle gems and pearls as little as possible, since skin oil can build up over time and dull their appearance.Remove your jewelry if you're going to do any manual labor, including housework. A bracelet can be easily broken or bent if it catches on a hook. Gems, even diamonds, can chip or crack if they're knocked against a hard surface. Another danger comes from the harsh solvents used in cleaning, which are not good for any kind of jewelry and particularly harmful to pearls.

If you wear earrings, it’s usually best to remove them while you're having your hair styled. That way the stylist's comb won't catch them. And, never wear pearl earrings or necklaces while you're having your hair colored. Some of the coloring agents contain alcohol and other chemicals that can mar the luster of the pearls.

If you're right-handed, think about wearing a bracelet or watch on your left wrist since you don't use it as much as your right. The opposite applies if you're left-handed.

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Contact Us

Avianne & Co

28 W. 47th St.
New York, New York 10036

United States


Customer Service
(888)-423-1004

avianneandco@gmail.com





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