
The Fire Behind Your Cause
Pro bono strategic marketing, specifically in Internet auctions, has emerged
as an enormous opportunity that has the potential to massively strengthen
both nonprofit sectors and their partners' positive exposure.
According to the Bill Gates Foundation, there is currently a $1.5 billion
opportunity for pro bono strategic marketing efforts. In addition, Cause
Marketing.CA states that cause marketing is the new corporate nonprofit engagement,
a nonprofit mission-based fundraising and marketing tool, and a growing corporate
marketing and social responsibility discipline. Today, well over $1.4 billion
is spent on cause marketing in North America, and it provides over $4 billion
of marketing support for causes annually. And it's growing – over 65% in
the past three years!
Analysis of the fundraising environment clearly demonstrates that the already
highly aggressive competition for available charitable dollars will be ever
more challenging.
At KindleCause we believe that charitable fundraising and Internet auction
sites such as eBay are a match made in heaven. Simply put, there is no other
site on the worldwide Internet with higher name recognition than eBay. And
because of its stratospheric profile, eBay provides literally priceless,
and profoundly positive, exposure for both charities raising funds through
eBay auctions, and their partners. Both charities and their partners, donors
of goods or services to be auctioned online, whether corporate, institutional,
or individuals, benefit from incomparable free public relations coups—and
rightly so—they are, with KindleCause's expertise, maximizing fundraising
for wonderful causes. What could be better?
KindleCause's mission is to facilitate, on the highest level imaginable,
this partnership between charitable organizations, their partners and donors,
and online auction sites such as eBay; to maximize both the funds raised
and the unparalleled public relations potential of the Internet. Our founder
and staff bring decades of Internet auction, marketing, and public relations
expertise to cause marketing. We believe that KindleCause is uniquely qualified
for this mission.
To protect bidder privacy, when the price or highest bid on an item reaches or exceeds a certain level, User IDs will be displayed as anonymous names. For auction items, a bold price means at least one bid has been received.
Note: Anonymous names may appear more than once and may represent different bidders.
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items for sale by this member.