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Started in 1973 in Don's garage with the help of his brother John Johnson. The appreciation of jewelery came from an interest in Geology, Spelunking, and Rock collecting. From there an apprenticeship was taken at Midwest Jewelers for $2.50 per hour. There the skills were acquired to begin marketing trade work to local stores in the malls that could not provide an onsite jeweler. In 1974 the operation moved from the garage to a retail store at 5710 S. Pennsylvania. By 1980 business was booming and the present location was built from the ground up as one of the largest retail fronts in the city. There is avery laid back atmosphere to include a grand-scale fireplace, natural wood, and comfortable seating. We focus more on taking care of a customer, not "making the sale." Since being built there have been several changes to our company. Our invetory has grown to one of the best in the industry, we survived the oil boom and bust, Don now owns 100% of the company, we no longer do work for other stores, we continue to make upgrades inside the store, and we now carry Waterford Crystall and China. One thing remains the same though: our commitment to our customers, our integrity, our one of a kind trade shop, and our fair pricing with no gimmics. As Don says "We don't pay mall rent and utilities, you don't see me on T.V. every night, and we don't spend alot of money on advertising." The truth of the mater is all of those things cost money and the only way we get money is by selling our customers what they want.... so to do that we would have to raise our prices.
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