Until August 31,2007 Diamond Illusions has been a brick and mortar store located in Pensacola Florida for 30 years.  Due to the very recent passing of my beloved mother, I had to close my store and relocate to central Florida to care for my Dad. 

My new responsibilities will not allow me the time to open another brick and mortar store so I've decided to put my store online. Now, not only can I spend quality time with my Dad, but we can work together in this new venture.

Diamond Illusions as I stated above started 30 years ago when Cubic Zirconia's started to get popular.  The concept of Diamond Illusions was to use high quality mountings and settings, and to use "alternative" stones, giving the appearance of being "genuine" without the price.

In 1999 we incorporated Moissanite by Charles and Colvard, "Moissanite" being the ultimate in a "diamond illusion".  Moissanite is not a fake diamond but an actual jewel in itself.  It will test positive on a diamond tester as it carries the same thermal properties as a diamond.  It has "fooled the experts" as seen on TV's 20/20.

Our store www.diamondillusions.com as well as our Ebay stock are a combination of Diamonds, Moissanite, CZ, and other precious gems set in 14k, 18k gold or platinum. We also carry charms, bracelets, necklaces, and other fashionable items.  We have quality pieces and offer very competitive pricing as compared to your local jeweler.

We may be new to Ebay, but we are not new to Top Quality jewelry and 1st rate customer service.