About Us:

All About Beauty began in the early part of 2005 as more of a casual hobby than anything else.  As VP of a New England building service contracting corporation, I was looking for a new interest that would be a feminine contrast against the predominantly male playing field of my profession.  Having always been a skin care and cosmetic enthusiast myself, and having been an active member of the eBay community for over 5 years, I decided to open a store specializing in 'all things beauty' and ran with it.  

Over the next couple of years, All About Beauty has developed into a successful little business which I will continue to grow at a comfortable pace.  I've enjoyed every aspect, from the research, branding, marketing, purchasing, photography and design to - (my favorite) - all of the great people I've gotten to 'meet' along the way.  Thank you to every single person (family, friends and customers alike) who have helped make this endeavor such a rewarding experience!