Equus Now! started out in the garage of an apartment building in Elkhart, Indiana. While working as a sales representative for Miller’s Harness Company, Rose Tremmel discovered EBay as a way to sell off her manufacturer samples. The demand for merchandise far outweighed the supply, so Rose began purchasing discontinued and closeout items that Miller’s no longer had a use for. After only 3 months of selling on EBay, Rose decided to leave her job of 8 years and pursue selling items on EBay full time.

In 1999, Rose opened up the first Equus Now! retail store in Constantine, Michigan - a little town just over the Indiana border. The first Equus Now! store was nothing more than a converted barn/workshop - the Tack Store was in the front of the building and the horses lived "in the back"! With only 900 square feet of space in the Retail Store, merchandise began filling up every building on the property! The outbuildings were packed to the rafters, the house became a glorified stockroom and truckloads of product would keep pouring in day after day. Because manufacturers had such an over-abundance of merchandise to liquidate, we could just never turn down a good deal. With over 200 packages being shipped out of our little store every day, we quickly became one of the highest volume equestrian internet companies in the country! And it all started by selling samples in Rose's garage!

By early 2002, the supply of product on EBay started to outweigh the demand. Items were selling for less, good deals on closeouts were becoming harder to come by and "less than stellar" EBay sellers were on the rise. It was at this time that the decision was made to expand our retail business and open up an anchor store in Columbus, Ohio. Why Columbus, Ohio? After several years of working the Ohio Quarter Horse Congress, Columbus felt like Rose's second home. Plus, the demand for a quality English store in Central Ohio was overwhelming - over 35% of Equus Now!'s mail order business came from the state of Ohio.

So on August 8, 2002, the cavalcade of moving vans left Constantine, Michigan and headed southeast for Columbus, Ohio. Anything that could possibly go wrong went wrong! One of the vans broke down en route. The other got lost and when we finally reached Columbus, the construction of the new Equus Now! store was nowhere close to being finished.

After 3 weeks of trying to run a business out of moving vans, we were finally able to unload and get settled. The Columbus Ohio store opened officially on October 2, 2002 and we've been going full speed ahead ever since.

But eventually even the new retail space couldn’t keep up with the growing business. In August of 2007, Equus Now! closed its doors at the original Ohio retail location and moved to an enormous and visually stunning space just a few hundred meters down the road. It was yet another difficult and challenging move, with a series of misadventures along the way. All of the trials and tribulations were worth it, however, when the new store officially opened on September 1, 2007.

So what has contributed to the success of Equus Now? Our goal as a company has always been to provide a level of service WAY beyond your expectations. During a time when any service seems to be lacking in the retail world, we want to be your oasis in the customer service desert. Each and every member of our organization will go above and beyond the call of duty, no matter what your situation may be. YOU are always our # 1 Priority!

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