By 1970, Larry Fritsch was already well known as one of America's major collectors of sportscards, and had already established himself as one of the first "dealers," helping other, newer collectors fill their own sets and meet their collecting desires. Fritsch's own first "dealings" in the hobby date to 1948; few other hobbyists can claim a half century of dealership experience!

Things went well enough in his new card ventures for Larry in the late '60s that by 1970, he decided the time was right. On May 1st of that year, he left his "official" work and began his small dealership, Larry Fritsch Cards, Inc., his career of choice. Hobby-wise, Larry Fritsch Cards, Inc. was easily the first, often the biggest, and always the best.

Larry's son Jeff joined the business a few years later, as the hobby geared up for its surge in the '80s and early '90s. Today, Jeff is the general manager, in charge of many day-to-day operations, while Larry, the owner-founder, works with special needs within his long-established dealer/collector network. Along the way, Fritsch Cards became far more than a simple seller of baseball cards, producing minor-league sets, reprint sets, even "retro" sets for deserving subjects such as the Negro Leagues and the AAGPBL (women's professional baseball of the late '40s and '50s).

Fritsch served as an important advisor to several companies over the years, and though seldom present at national conventions, remains an important force within the hobby. One of the newest and most successful innovations of Larry Fritsch Cards, Inc. is its 'One of A Kind' card service.