I am and it is my intention to be an individual selling quality jewelry to people that want quality jewelry. I have no intention at this time to become a company or corporation selling mass amounts of lesser quality jewelry to make money.  If I can make people happy with what I make, and break even I will be DELIGHTED and consider that AN IMMENSE SUCCESS!...

ten years of aquisition of quality stones has qualified me to find the right sources and contacts to bring true wholesale back into this equation.  Excellent pricing, and quality are two standards that pull against each other- I will endeveour to find the middle ground for you the buyer.  I will try to make you the best quality I can find, and offer it at a really low price.

THINK ABOUT THIS- WHERE DO YOU SAVE MORE...buy a 20.00 ring for 0.99 or buy a 800.00 ring for 100.00...SPEND A LITTLE MORE AND YOU GET HUGE SAVINGS.   THAT IS VALUE.

 Fifteen years in and around the jewelry business has convinced me of one thing-

THE FUTURE OF THE JEWELRY BUSINESS IS IN THE INTERNET...

The reason is simple enough- brick and mortar overhead keeps going up, but the availability of quality merchandise (speaking of gemstones and the price of gold ) is a finite resource.  There is just too much competition for the good stuff for the mass market stores to buy cheap and sell high the way they used to- there arent enough really good stones to supply a mass market.  Take kays jewelers for instance They have hundreds of stores all selling the same ring- say each store has to have twenty of each style in order to have a sale - and the price that brings people into the store is under 100.00.  They cant do this with real stones so they try to convince everyone that lab created is just as good, and when lab created is too expensive with real gold they will try to convince you that simulated stones are just as good, and when they cant do it with simulated stones and real gold they will be selling plated goods-but they will be by really good designers at first. It is just a matter of time till you are at the mall- standing in a crowded jewelry store at christmas time- you are going to realize "hey, this is the jewelry dept at mccrorys when I was a kid".  I realize that was a run-0n sentence, but the point is that the jewelry business is running on-running on downhill.  The business has a half life and is decaying at a rapid rate.  What passes for quality goods at mall stores, television sellers, and a lot of what we see on Ebay is what we used to consider junk.