Five star dining. Luxury apartments with dazzling views. Haute couture at trendy boutiques. New Yorkers are known for being the most sophisticated and discerning consumers in the world, yet shopping in Manhattan for luxury, sport utility, or even more modest modes of transportation has remained an uninspired affair. Transforming the way New Yorkers purchase automobiles, Manhattan Auto Company is creating the first five-star, vertically integrated urban automotive retail and service center in the United States. It will be open to the public in Spring 2003.
Building on its reputation as the city premier upscale retailer of automotive products and services, Manhattan Auto Company will transform the purchase process for Manhattan automotive consumers by allowing customers to actively experience individual brands as a ifestylechoice. Created in response to the discerning demands of its New York City customers, the newly redesigned facility will be comprised of eight acres, housing six luxury and sport utility car lines all under one roof.
here is always an emotional component in making a decision to select an automobile, so the shopping process for one should offer the individual ifestyleexperience of what it would be like to own that particular vehicle,said Manhattan Auto Company President and CEO Gary Flom. s the first of its kind urban center for automotive products and services, our newly re-designed facility brings the brands we sell to life and ignites the imagination of our customers.
Firm believers in the philosophy that browsing for a fine automobile should be as exciting as owning one, Manhattan Auto will offer its clientele a host of upscale services and amenities including the first-ever rooftop ff-roadtest track for Land Rovers, an interactive rock climbing wall in the first-ever Ford Outfitters retail Center as well as other ifestylefeatures such as the kayak station, bike station, camping station, software enhanced test-drive displays, a designer cafe, and boutiques with outdoor sports gear, auto accessories, and branded sportswear. Additional amenities that bring sophistication to the retail experience include valet parking, a doorman, and a hotel-style concierge service for each and every customer.
According to Mr. Flom, ee redesigning our facility to create a new kind of etail destination for the Manhattanites. The new facility will enable us to offer every convenience, as well as other innovations that will assist us in meeting the expectations of our discerning clientele. By redirecting our entire team to accomplishing this critical goal, we will bring customer service in New York City to new heights. It is in these ways that the Manhattan Auto Company will establish a new benchmark for the retail of automotive products and services.
Providing its sophisticated customers with an unrivalled sales and service experience is Manhattan Auto Company's primary goal. To accomplish this, the Manhattan Auto Company's staff and senior management team is integrating all retail and service processes to guarantee that each customer will have a niquely individual experienceat the new facility, and that experience will become the compelling reason for purchasing our products and services. For example, a full service concierge and highly trained personal sales representatives will assist clients in all their needs. Even the customer service areas will reflect brand-exclusive themes.
An international team of architectural designers has been assembled to develop the management vision into reality. With SDA Architects of Leeds, England, Cityscape Architects of Michigan and FordLand Services of Dearborn, Michigan collaborating on the facility design, the new Manhattan Auto Company facility will feature European styling and American innovation. With a 30-foot high atrium and circular balustrade, brand exclusive ifestyle theme salonsonly rivaled in their splendor by the city art galleries, a designer cafe and several boutiques, the center will have the look and feel of a high concept car show with one notable difference, the consumer will be able to actually drive away in their vehicle of choice to begin their own individual adventure.
All of the new architecture flourishes in the auto and service center heightened by the aesthetic beauty, brands, and functionality of the luxury and sport utility cars, while also making the facility accessible, intimate, and exciting. Each customer will have a unique experience at Manhattan Auto Company, designed to create the perfect response to the demands of discerning New Yorkers.
Acclaimed architect Albert Kahn designed the original building in 1928 for the Packard Motor Car Company. Traces of his original cobblestone test drive track still remain on the roof. Called the father of industrial architecture, Kahn is also remembered for Detroit Fisher Building and other landmark skyscrapers built during the heyday of the auto industry.
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