An auction of limited-edition Air Max sneakers designed and autographed by Eminem to benefit disadvantaged youths around the world.
100% of the auction proceeds will go to the Marshall Mathers Foundation and UNHCR’s ninemillion.org campaign. All proceeds will be shared on an equal basis between the two charities.
Multi-platinum rapper Eminem has designed limited-edition uppers of eight different shoes in the Air Max series; from the Air Max ’87 (originally designed by Tinker Hatfield, one of the world’s foremost footwear designers), all the way up to the most recent Air Max 360. His reinterpretation of the upper has been laid onto the original blueprints for each of the Air Max shoes to create a unique set of shoe designs. An ardent fan of the Air Max and avid collector of sneakers, Eminem jumped at the chance to imprint his own personal touch on the world of sneaker collectors and raise funds for disadvantaged youths, both in his home state of Michigan and around the world in refugee camps.
Only 8 full sets of the footwear (64 pairs of shoes in total), will be produced before they are auctioned off over a period of 4 weeks, starting August 31st. All pairs will be numbered and autographed by Eminem making them true collector’s items in every sense. Each week’s eBay auction will feature two different Air Max styles in 7 different sizes. Each pair will come with a letter of authenticity from the The Marshall Mathers Foundation. The remaining pair of each style will be auctioned at NikeTown locations worldwide.
The Marshall Mathers Foundation is a non-profit corporation whose mission is to provide funds for organizations working with troubled and at-risk youth in southeast Michigan and throughout the U.S. The Marshall Mathers Foundation has given financial support to Gleaners Community Food Bank, the Coats for Kids campaign with the Salvation Army and WJLB Radio in Detroit, Common Ground Sanctuary, a crisis intervention agency, the American Red Cross National Disaster Relief Fund and the Hip-Hop Summit Action Network, as well as many others. For further information email: foundationinfo@hsspc.com.
Ninemillion.org is an innovative global campaign led by the UN Refugee Agency (UNHCR), with founding partners Nike and Microsoft to raise awareness and funds to bring education and sport programs to the world’s refugee youth. The campaign represents the nine million forgotten refugee youth across the globe, many of whom do not have the opportunity to learn and play. Nine million faces. Nine million names. Nine million stories. For further information visit ninemillion.org.
All 8 styles will still be auctioned off at Nike stores and on eBay, with the proceeds going directly to ninemillion.org and The Marshall Mathers Foundation. All proceeds will be shared on an equal basis between the two charities. August 31st | NikeTown London
Air Max ‘87 (1 pair) • Air Max ’90 (1 pair) September 12th | eBay
Air Max ‘87 (7 pairs) • Air Max ’90 (7 pairs) September 16th | NikeTown Berlin
Air Max 180 (1 pair) • Air Max ’93 (1 pair) September 19th | eBay
Air Max 180 (7 pairs) • Air Max ’93 (7 pairs) September 22nd | NikeTown Paris
Air Max ‘95 (1 pair) • Air Max ’97 (1 pair) September 26th | eBay
Air Max ‘95 (7 pairs) • Air Max ’97 (7 pairs) September 28th | NikeTown London
Air Max ‘03 (1 pair) • Air Max ’06 (1 pair) October 3rd | eBay
Air Max ‘03 (7 pairs) • Air Max ’06 (7 pairs) All eBay auctions
will begin on each of the allocated Tuesdays at 10:00 hours PST (10am PST), running
for 7 days and finishing at 10:00 hours PST (10am PST) the following Tuesday.
To protect bidder privacy, when the price or highest bid on an item reaches or exceeds a certain level, User IDs will be displayed as anonymous names. For auction items, a bold price means at least one bid has been received.
Note: Anonymous names may appear more than once and may represent different bidders.
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