Aerosmith's front man Steven Tyler and actor and director Robert Redford joined Intel Corporation CEO Craig R. Barrett and eBay President and CEO Meg Whitman in signing up to preserve the environment, with their autographs etched onto a new type of PC. Redford, Tyler, Barrett and Whitman autographed two limited-edition HP Digital Entertainment Centers powered by the Intel® Pentium® 4 Processor with HT Technology.

The auction proceeds will support the National Cristina Foundation, an organization that encourages corporations and individuals to donate surplus and used technology, then directs those donations to training and educational organizations nationwide. NCF is a partner in the Rethink Initiative, a new eBay program supported by Intel that brings together industry, government, environmental groups and the eBay community to address the electronics product disposition issue – or “e-waste.”

The Rethink Initiative was unveiled January 6, 2005 at the Consumer Electronics Show where Tyler, Redford, Barrett and Whitman autographed the entertainment PCs. Redford and Tyler support Intel and eBay in encouraging consumers to both “rethink” how they recycle their technology products and adopt an environmentally conscious approach to disposing of old equipment. The auction will help promote the Rethink Initiative.

Pentium is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.