GUCCI

It is illegal to sell counterfeit and/or infringing UCCImerchandise on eBay. The manufacture, distribution and/or sale of counterfeit goods carry stiff criminal penalties.

Q: Why was my auction suspended?

A: We asked eBay to suspend your auction because Gucci believes that the merchandise that you were offering for sale is counterfeit or otherwise infringes Gucci trademarks. Because of how eBay works, we can only make this determination based upon your auction's title/description/photographs.

Q: Why did eBay allow me to post my auction?

A: eBay maintains that it cannot conduct a comprehensive pre-screening of their auctions. The fact that eBay permitted your item(s) to be listed for sale does not mean that their sale is legal or that they do not infringe Gucci trademarks.

Q: Why does GUCCI care if I sell a single piece of unauthorized GUCCI merchandise?

A: Gucci has spent large sums of money throughout the world to develop and maintain its reputation for style and quality. Sellers of counterfeit merchandise attempt to trade off of Gucci well-earned reputation. Sales of counterfeit goods damage Gucci reputation, as many of the purchasers of inferior counterfeit products will attribute the poor quality merchandise to Gucci.

Q: I think that the item I offered is genuine. How can I tell if it is real?

A: We cannot provide the public with detailed information on how to identify genuine Gucci items; such information could be used by counterfeiters to improve their bogus products. The only way you can be certain that you are purchasing a genuine Gucci fashion product is to purchase from a Gucci store or an authorized Gucci retailer.

Q: Why can't I use the word "GUCCI" in my auction heading even though I am not selling a GUCCI item?

A: Many eBay sellers use the trademarked term "GUCCI" in their auction title or description simply to get attention from consumers looking for authentic GUCCI goods. This is a form of trademark infringement recognized by the courts as "initial interest confusion." Even though consumers may ultimately realize that an auction or website has no connection to Gucci, such conduct is illegal trademark infringement, and is an attempt to take a free ride off Gucci name and reputation.

Q: Why can't I describe my item as "GUCCI -STYLE", "GUCCI-LIKE" or a similar phrase?

A: Due to Gucci fame and reputation, a person who sees the GUCCI name is likely to believe that the goods are in some manner connected with or endorsed by Gucci. Such confusion as to association or sponsorship is a form of trademark infringement and violates federal and state laws.

Q: Why didn't GUCCI contact me directly before reporting my auction to eBay?

A: For reasons of speed and efficiency, it is impractical to contact each seller individually. In order to maintain its reputation and name, Gucci must work diligently and speedily to protect its reputation for providing the highest quality products, and to stop the sale of inferior products under its name and trademarks.

Gucci Vigorously Enforces Its

Intellectual Property Rights

Gucci cooperates fully with law enforcement officials to stop any counterfeiting of its name and products. Gucci takes full advantage of all criminal and civil legal remedies it may have to enforce its trademark rights. Gucci has brought lawsuits throughout the United States and the world and has obtained restraining orders and large money judgments against those who sell infringing goods at the retail and wholesale level.

Gucci e-mail address is twatch@gucci.it If your email requests information that is already contained in this AboutMe page, you will not receive a response. Due to the volume of email received, it may take us a couple of weeks to respond to your message if it addresses an issue not discussed above.

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